What facebook messages can the tournament organizers

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Reference no: EM133215666

Assignment - Social Media Discussion Questions

Case - Clicking for a Cause: Using Social Media Campaigns to Drive Awareness for Golf Tournaments and Charitable Organizations

Discussion Questions -

1. With whom should TampaTourneys partner for the next cause related marketing campaign? What charitable organizations and sponsors represent a good fit for the organizers?

2. What Facebook messages can the tournament organizers post to promote the cause related marketing campaign? When should Danbury post messages? How often should he post them?

3. What goals should the tournament organizers create for their upcoming campaign (e.g., brand awareness, attendance, number of Facebook fans)?

4. What metrics can the tournament organizers use to measure their success in reaching awareness and fanbase goals (e.g., impressions, number of likes)?

5. How might the fanbase change in relation to these messages (e.g., number of fans, demographic makeup)?

Reference no: EM133215666

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