What facebook is doing different from what other company do

Assignment Help Management Theories

Reference no: EM133359695

Case: Reading the "Targeting a Broken Heart" Ethical Case Study, the "Thinking Ethically" reading as well as other assigned materials, please answer the following:

Is it ethical for Facebook to mine its users' posts for signals that those users are about to go through a break up?

Is it ethical for the company to then help its clients target their ads based on this research?

Is what Facebook is doing different from what other companies do?

How might Facebook's actions be perceived through the ethical prisms of utilitarianism, rights, justice, virtue, and the common good? For more on those perspectives, see "Thinking Ethically."

Scenario - You have recently been hired by Facebook and you join a team that has been working on mining users' post for signals of breakups. As the newest member of the team, you are asked to share your opinion as to whether or not you feel as though this is an ethical pursuit/action on the part of Facebook based on Facebook's Mission

write a memo, to your team, detailing your stance on whether or not Targeting Broken Hearts is ethical or not and whether or not this action is in accordance with Facebook's mission and values.

Reference no: EM133359695

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