Reference no: EM13832994

Assignment: Part 5 | Strategy

outcomes addressed in this Assignment:

· Differentiate guidelines for selecting alternative plans for the approval process.
· Formulate techniques to maintain the strategic vision to the organization.
· Create a monitoring tool that is vital to analyze the performance in relation to the budgeted plan.
· Assess the balanced scorecard specific to the areas of finance, customers, process and learning.

Strategy

a. Create the strategic option utilized: either a differentiation strategy or a cost strategy.

b. What externalities could affect the life cycle of the product or service.

c. Evaluate the strategies Mature Strategy, Niche strategy, Harvest strategy.

d. Questions to consider:

i. Is some segment or group of patients or customers not being served?
ii. Can the product/service be improved?
iii. Can the product/service be distributed more efficiently, or can
iv. Can the distribution access of the service mix be significantly increased?
v. Can the product/service be offered at a lower price to be more attractive?
vi. Can a superior advertising campaign be mounted?

e. Analyze which alternative branding approach will be utilized.

i. Blanket branding
ii. Multibrand strategy
iii. Reseller strategy
iv. Mixed branding
v. Co-branding
vi. Another entity
vii. Push strategy

f. Analyze your alternative pricing strategies

i. Skim pricing
ii. Penetration pricing
iii. Elasticity pricing
iv. Cost-plus pricing
v. Price bundling.