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What external changes will pose a threat to the company

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Reference no: EM133701197

Assignment: S.W.O.T. Analysis

The S.W.O.T. Analysis is an opportunity for you to apply the business knowledge you have learned throughout the semester to an existing multi-national corporation.

Create a MS PowerPoint with your answers to the items in Step 1 through 5 below. You are not an expert in your chosen industry so your answers should use external academic sources to support your decisions and statements. Include a separate slide for a list of 3-4 references used. Expectations describing what a ‘professional business PowerPoint' should contain on the slide and notes sections can be found in the Business PPT Instructions.

Step I: Choose a for-profit organization, which conducts business and sells products or services in and outside the U.S. that is listed on a U.S. stock exchange.

Step II: Research your chosen company.

A. Locate the organization's corporate Annual Report. See if the report contains any historical information, strategies for the future, and financial information.

B. Research historical information, including financial articles, reports, or even other S.W.O.T. Analyses.

C. Use this information to bring the audience up to speed on how the company is doing in today's economy. Be sure to provide stats on the overall performance of the company in the previous year and its projections/strategies for the current year.

Step III: Answer these questions.

A. Put the answers for each part of the SWOT Acronym in the notes of your SWOT 2 by 2 (downloadable single slide of a 2x2 table) table slide.

B. You may Google SWOT analyses for your company. Business Strategy Hub is recommended, BUT you must cite and reference the SWOT you use. You may also find the Googled SWOT will help you answer the questions below.

Strength Questions (Internal). Examples include who is on your team, your patents and intellectual property, and your location.

A. What business processes are successful?

B. What assets do you have in your business team, such as knowledge, education, network, skills, and reputation?

C. What physical assets do you have, such as customers, equipment, technology, cash, and patents?

D. What advantage does the company have over the competition? Identify all competitive advantages.

Weakness Questions (Internal) Examples include business processes, labor gaps.

A. Are there things that the company needs to be competitive?

B. What company processes need improvement?

C. Are there tangible assets that your company needs, such as money or equipment?

D. Are there gaps in the company's team?

E. Is your location ideal for your success?

F. What areas do the organization's competitors have an advantage on? Identify all competitive disadvantages.

Opportunity Questions (External)

A. What external changes will bring opportunities for the company?

B. What are current trends in the industry? Will the trends affect the organization positively?

C. Is the company's market growing and are there trends that will encourage people to buy more of what the company is selling?

D. Are there upcoming events that the company may be able to take advantage of to grow the business?

E. Are there upcoming changes to regulations that might impact the company positively?

F. Do customers think highly of you?

G. What is the market missing?

Threats Questions (External)

A. What external changes will pose a threat to the company?

B. Are there potential, new or existing competitors that have entered the market or are outperforming the organization?

C. What current trends in the industry have negatively impacted the industry?

D. Will suppliers always be able to supply the raw materials the company needs at the prices they need?

E. Could future developments in technology change how the company does business?

F. Is consumer behavior changing in a way that could negatively impact the business?

G. Are there pending political/legal, social, global, economic, technological factors that have the ability negatively impact the organization's future success?

Step IV: Analytical conclusion.

A. In your opinion, what's next for the organization? Provide strategy based on the group's analysis.

Step V: Prepare a presentation of a minimum of 6 slides (does not include title & reference slides). Your presentation can take on many forms. Examples include PowerPoint, Video Presentation (YouTube). I encourage creativity. This is your time to present a topnotch capstone project.

Reference no: EM133701197

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