What external and internal influences were involved

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Reference no: EM133420631

Question: Jennifer Lynes (2009), Scandinavian Airlines: The Green Engine Decision

Strategic decisions are influenced by a variety of external forces (e.g. competition, industry trends and regulatory structure), as well as internal forces (e.g. corporate culture, leadership and management style). What external and internal influences were involved in SAS's decision on whether to purchase the green engines? What decision should SAS make and why?

Reference no: EM133420631

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