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What extent scm is applicable to a service operation

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Reference no: EM131017621

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Assignment- Supply Chain Management

Assignment Brief:

Prior to attempting the assignment questions please read the following material which can be found as a link on your VLE or within the EBook: https://edugen.wileyplus.com/edugen/courses/crs5658/simulations/vc/index.html#overview

• Welcome to Cruise International

• Overview of Cruise International

• Mission Statement which includes:

o Cruise Data
• North American Passenger Capacity
• Cruise Destination Data
• Cruise Destination Data (Seasonalized)
• Average Length of Cruise Data
• Length of Cruise Demand Data
• Average Capacity Utilization

Quality Survey Data
• Billing Errors Data
• Guest Survey Data
• Housekeeping Stateroom Cleaning Data

o Housekeeping Work Sampling Data
Hours Required to Accomplish Routine Maintenance Tasks Cost Reports Processing Time Chart

• Departments

• Guest's Survey Form

• Activities for Telemedicine System Implementation

• Embarkation Process

Supply Chain Management at Cruise International, Inc.

Bob Bristol, your boss at Cruise International, Inc., just called to tell you that he was impressed with your progress thus far in familiarizing yourself with operations at CII- both the strategic details pertaining to its mission, competitive priorities, etc. and the specific details concerning its services and processes. He tells you that, with all the buzz about supply chain management (SCM) that you hear these days, CII is actively interested in exploring how different SCM concepts and techniques could be used in their operations. Maintaining an adequate, assured supply of a variety of mechanical equipment, entertainment equipment, retail merchandise, food products, and supplies for maintaining the ship is critical to CII. Meghan Willoughby, Chief Purser aboard the Friendly Seas I, has a couple of specific assignments that you will work on later. But for now, Meghan would like a concise research report for the top management team addressing SCM issues relevant to CII.

"Leila Jensen liked your write-up on the CII service package and delivery system. Meghan Willoughby wants you to prepare a similar report addressing SCM issues relevant to CII. Senior Administrators at CII are actively involved in exploring how SCM concepts and techniques could be adopted in their operations. Prepare a concise report addressing the specific questions that Meghan has put together for you. I look forward to receiving your report, which I am sure will provide insight for SC applications at CII."

1. Provide a comprehensive explanation of the essential concepts of SCM and explain to what extent SCM is applicable to a service operation such as CII.

2. Evaluate how partnering with some of the suppliers could benefit CII. What issues should CII consider when developing partnerships?

3. Purchasing, a major function in SCM, is critical in the cruise line industry. Critique the potential conflicts of interest or ethical issues facing the purchasing function.

CRUISE INTERNATIONAL, INC. A VIRTUAL SERVICE CASE

Supply Chain Management at Cruise International, Inc.

Details of Your Next Assignment

Bob Bristol, your boss at Cruise International, Inc., just called to tell you that he was impressed with your progress thus far in familiarizing yourself with operations at CII-both the strategic details pertaining to its mission, competitive priorities, etc. and the specific details concerning its services and processes. He tells you that, with all the buzz about supply chain management (SCM) that you hear these days, CII is actively interested in exploring how different SCM concepts and techniques could be used in their operations.

Maintaining an adequate, assured supply of a variety of mechanical equipment, entertainment equipment, retail merchandise, food products, and supplies for maintaining the ship is critical to CII. Meghan Willoughby, Chief Purser aboard the Friendly Seas I, has a couple of specific assignments that you will work on later. But for now, Meghan would like a concise research report for the top management team addressing SCM issues relevant to CII.

"Leila Jensen liked your write-up on the CII service package and delivery system. Meghan Willoughby wants you to prepare a similar report addressing SCM issues relevant to CII. Senior Administrators at CII are actively involved in exploring how SCM concepts and techniques could be adopted in their operations. Prepare a concise report addressing the specific questions that Meghan has put together for you. I look forward to receiving your report, which I am sure will provide insight for SC applications at CII."

Assignment Questions for Chapter 4.

1. Describe the essential concepts of SCM and explain to what extent SCM is applicable to a service operation such as CII.

2. Describe the use of the Internet as a means to exchange information and explain how CII could benefit from using the Internet.

3. Describe how partnering with some of its suppliers could benefit CII. What issues should CII consider when developing partnerships?

4. Consider the different activities or services in CII's supply chain. Describe which activities might be better outsourced than done internally by CII. Describe the key issues to consider before outsourcing a service or activity.

5. Purchasing, a major function in SCM, is critical in the cruise line industry. Given your fresh-from- school perspective, describe the potential conflicts of interest or ethical issues facing the purchasing function.

Attachment:- SCM.rar

Verified Expert

The paper is about what exactly the supply chain management is about and how each function of the supply chain is closely worked upon for the best interest of CII. It discusses how we can implement the SCM in the case of CII to achieve the best results from the company. The paper also discusses weather partnering with some suppliers will be beneficial for the firm or not and also discusses how purchasing which is a very important aspect of SCM has to be dealt with in case of this organization. The paper has been prepared in Microsoft Office and is of 2255 words.

Reference no: EM131017621

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