What extent can ethnocentrism be considered normal reaction

Reference no: EM133660166

Questions:

(1) It is quite natural to favor one's own country over a foreign one. To what extent can ethnocentrism be considered a normal reaction, and when could it become destructive and unproductive? Provide examples to support your answer.

(2) Why is audience analysis so important in the selection of the direct or indirect organization strategy for a business message?

Reference no: EM133660166

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