Reference no: EM132995375
These questions are based on Case 5: Coca-Cola
prepared by Charles W. L. Hill of the School of Business, University of Washington, Seattle.
YOU HAVE THE TEXT CASE ON THIS SITE
https://www.coursehero.com/r/fD35vuXh/
1. Early on Coca Cola adopted a franchised bottler system. The system still persists today. What have been the benefits of the system? What have been the limitations?
2. During the 1980s and then again in the 2000s Coke (and Pepsi) began to acquire bottlers. Why? Why did it subsequently spin off the acquired bottlers?
3. What explains Coca Cola's rise to dominance in the first half of the twentieth century?
4. How was Pepsi able to come back from near bankruptcy and gain share at the expense of Coke from 1950 through to 1975?
5. How did the launch of the Pepsi Challenge change the nature of competition in the industry?
6. During the 1990s Coca Cola gained market share back from Pepsi and was significantly more profitable. Why do you think this was the case?
7. What are the threats facing Coke in the 21st century? What steps has the company taken to deal with these steps? What is your evaluation of the company's strategy?