What exclusive private-label brands do they offer

Reference no: EM131512127

Question: 1. Explain why a grocery store, such as Kroger, offers more than one tier of private-label brands within a particular product category.

2. Why have retailers found exclusive private labels to be an appealing branding option? Choose a department store, a discount store, and a grocery store. What exclusive private-label brands do they offer? How are they positioned in relation to their national brand counterparts?

Reference no: EM131512127

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