What exactly does levitt mean by marketing myopia

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Reference no: EM132167409

What exactly does Levitt mean by "Marketing myopia"? Does it strike certain industries only? To quote Levitt, "in truth there is no such thing as a growth industry." CHALLENGE THIS ASSERTION. Levitt builds his case of a myopic view taken by the railroad, movie theater and oil industries reviewing four conditions that are the centerpiece of his work... What are they? c. Levitt argues that......."the historic fate of one growth industry after another has been its suicidal product provincialism" What does this mean? d. Finally, do you feel that today in the 21st century, Marketing Myopia is a thing of the past? Yes or No? Explain with examples.

Reference no: EM132167409

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