Reference no: EM132292584

Assignment

Step 1: This week in class, Ken Graves, OSU College of Business alum, will challenge our thinking by presenting us with a case from his time as a partner at L.E.K. Consulting, a global strategy consultancy.

To arm yourself with the knowledge needed to engage in his presentation, there are two main concepts you need to understand:

• Royalty Monetization: the upfront payment of cash by an investor in exchange for full or partial rights to receive future royalty payments from licensees

• Revenue Forecasting: a calculation of the amount of money that a company will receive from sales during a particular period

To understand these concepts, read the following articles:

• New York Time's article, The Private Equity Firm that Quietly Profits on Top-Selling Drugs.

• The Fundamentals of Revenue Forecasting by Kevin Hinton and Diane Chen

Step 2: Based on the readings,

• In your own words, provide a definition for each of the above terms.

• What are two key takeaways you've learned on each of these concepts?

Step 3: Following Ken's presentation, you will return to the discussion board and answer the following:

• When faced with a similar situation as Ken described in his presentation, what decision would you have made? Why?

• What evidence would you have used to back up the choice you made?