What evidence of market research is apparent in the ad

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Reference no: EM132198014

Question: In a national ad, Ore-Ida company created an advertisement called "national potato day." The idea of the ad is to bribe children into eating vegetables with their french fries. Much like the old adage if you eat one of some food item, you can eat something else.

What type of purchase decision is most likely employed by grocery stores to replenish their stock of Ore Ida's french fry product and how much buying center activity will be needed? Explain.

What evidence of market research is apparent in this ad? Explain.

Reference no: EM132198014

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