I keep coming back to this website for help with my assignment. My grade is very good. i am very very pleased with the work done, thank you very much for your assistant. the writer did a very good job.

Two years after starting United By Blue, Linton was analyzing the company’s financial statements and noticed something alarming: Its wholesale gross profit margin had shrunk from 60 percent to just 15 percent, a pattern that was unsustainable. T-shirts are the company’s best-selling products, and customers who believe in the company’s mission are buying them through retailers such as Urban Outfitters, Whole Foods, and other small, independent shops for a retail price of $29.50. United By Blue sells the shirts to retailers for $14.50, but some of the company’s larger customers receive discounts and pay less. The environmentally friendly T-shirts, which are produced in India, cost more to make and package than standard T-shirts because Linton used softer, more expensive slub cotton rather than the traditional jersey cotton that most companies use to make T-shirts.

In 2010, Linton launched United By Blue, an eco-friendly apparel company, with the idea that this business would be different. The name Linton gave his company is inspired by his belief that water unites all of humankind. “The water of the world is what we all need to live,” he says. “It’s what unites everything, and it’s often the most mistreated part of the world.” In fact, people dump an estimated 14 billion tons of trash into the earth’s oceans each year, and Linton wanted to do something about it. Rather than merely give away money that may or may not accomplish worthy environmental goals, United By Blue, which is based in Philadelphia, would associate a tangible environmental action for every sale that it makes. Linton pledged to sponsor cleanups that would remove one pound of trash (which primarily is plastic) from the world’s oceans and waterways for every product that United By Blue sells. “Our cleanups are the bedrock of our company and allow us to engage with thousands of volunteers and inspire participation in the ‘blue’ movement,” he says. So far, the company has hosted nearly 100 beach or waterway cleanups and has removed more than 140,000 pounds of trash.

Message: Course Textbook: Entrepreneurship and Effective Small Business Management, 11th Edition Print: ISBN-13: 9780133543070 Author(s): Norman M. Scarborough and Jeffrey R. Cornwall Publisher: Pearson Copyright year: © 2015 Submit a 6-page APA (scholarly)descriptive case study utilizing the case in this course text book, and at least two additional scholarly peer reviewed/academic sources. Case #8, p. 842. As you work on this case study, consider the following: •Identify the strategic management decisions made by the owner. •What ethical or socially responsible behaviors should Linton have considered? •Were there any other creative or innovative options? Case #8 United By Blue Can an Eco-Friendly Apparel Company Afford to Stay Mission Focused in the Face of High Costs? Brian Linton grew up in Singapore and Japan and, even as a child, was fascinated by water, particularly the ocean.

Course Textbook: Entrepreneurship and Effective Small Business Management, 11th Edition Print: ISBN-13: 9780133543070 Author(s): Norman M. Scarborough and Jeffrey R. Cornwall Publisher: Pearson Copyright year