Reference no: EM132387252
Assignment - Select at least 1 ad from a company's current advertising campaign. (Note that videos can be found on company websites and YouTube). In a 3 to 5-page APA formatted paper, answer the following questions:
Assess the ad in terms of the company's target audience (market segment) and advertising strategy and plan.
Do you think the chosen media is a smart one? Critique the creative elements of the ad. You must address visual components including layout and color, language (verbal or written), and the use of models/spokespeople.
Please comment on graphics and the logo as well. What works? What doesn't? Does the ad support the brand as well as the product? What would you do differently?
What ethical issues would the advertising executive and creative team have to address in developing this ad? Think in terms of target audience; also consider how the product could be used/misused, or misrepresented.
If you can determine the advertising agency retained to create this ad, please comment on the appropriateness of its selection. If not, please weigh in and discuss if you would have chosen an in house creative group, boutique, or full-service agency for this campaign.
Additionally, you must reference and cite the company's annual report. This will be helpful in further evaluating the company's strategy and any issues/challenges it has recently faced.