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Case Study-Toyota markets to children
Questions
1. Why would Toyota wish to advertise to children who do not drive or purchase cars?
2. What are the ethical issues involved in marketing to children in this manner?
Find two examples of affinity portals and two examples of focused-content portals. For each example, surf the site and describe the services each site provides
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to correctly identify opportunities and threats to their product marketing managers need to understand the marketing
question prepare a three year forecast of evaluated future cash flows for you company and provide valid business
Do you think firms that market products for children have any special ethical responsibilities when they advertise? Why or why not? Give examples that support your position.
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Select 2 major companies and identify how demand forecasting is an essential part of their manufacturing process
question 1nbsp the first step in the segmentation process is to a. create a perceptual map. b. produce a disclosure
Explain how might correlation analysis be misused to explain a cause-and-effect relationship
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