Reference no: EM132208845

You are a speechwriter employed by a public relations agency.

One of your agency’s largest clients is a leading international airline. The client has asked you to write a speech for the Chairman of the Board to deliver at an International Air Transport Association gathering in Geneva, Switzerland. Your client hopes to use the speech as a springboard to open discussion about the subsidies many airlines receive from governments in the countries where these carriers are based.

Your client’s position is that the subsidies create unfair competition and lowers the subsidized airlines’ standards of service, safety and security. Your deadline is immediate and you have the worst writer’s block you’ve ever had in your life.

Through some random Internet searches, you find the perfect speech on YouTube. A member of Panama’s National Assembly delivered it in opposition to the government’s generous subsidiaries of the country’s state-owned airline. It was given in Spanish but posted with subtitles. You are ready to copy it down in English and present it to your client because it is exactly what you have been directed to write. But you’re uncomfortable because you know the speech will not be your own work. The deadline is immediate. What do you do?

Write a 500-1,000-word response.

Your response must include:

1. What ethical issue or conflict is present

2. What factors influence your decision

3. Which key value(s) apply?

4. Who will be affected by this decision and what are your responsibilities to each as a PR pro?

5. Which ethical principle is guiding your decision?

6. A decision of how to act and why