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1. Pick two services companies, one consumer company, and one business-to-business (industrial) manufacturer. What can a company in each of these industries do to make its services more tangible to customers?
2. A soda company wants to market their product in several lesser developed countries in Africa. What ethical considerations do you think they need to address and why?
What is the Mayo Clinic's mission? Who are its target customers and what is its relationship with these customers?
How would you address Sara's concern about the level of privacy in an online versus off-line database? What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships
Dtermine which is the more challenging to manage and why - Compare and contrast the operations management function in manufacturing with the operations management function
Explain Business trends and What do you think it the most significant trend in business today
Explain Development Issues in LDCs and Take a specific issue or topic in sociology of development
Strategic Planning for Competitive Advantage
How does the Heckscher-Ohlin theory differ from Ricardian theory in explaining international trade patterns and the theory demonstrates how trade affects the distribution of income within trading partners. Explain
write a white paper on a company of your choice and discuss the market segmentation within that industry along with the
Please define the following terms: Consumer behavior, Consumption, Consumer Behavior Model = Acquiring, Using and discarding products - Demographic Segmentation, Deprived Consumer, Disposable income, Fashion Cycle
Branding: The brand image a company creates is quite important because it determines what people think when they see the business's logo or hear the name. For the restaurant, the brand image has to be much more than just good meal
discusses about the focus on the notions of intellectual and academic integrity reflecting on the cultural attitudes of a person
What is your brand's image? What is your brand's target market and customer orientation? How does it manage this
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