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What ethical concerns will the company face in pakistan

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Reference no: EM132831679

1. An American company is introducing a line of canned soups in Pakistan.

a. Should the company use the same marketing mix it uses in the US to target polish consumers? Explain your answer

b. What key cultural considerations must the American retailer consider?

c. What ethical concerns will the company face in Pakistan?

Reference no: EM132831679

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