What essential elements of positioning strategy

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Reference no: EM132206179

Explain and discuss

1. What essential elements of a positioning strategy can help overcome the consumer's natural tendency to ignore, distort or forget most of the advertisements he or she is exposed to?

2. What historic factors led to the development and prominence of advertising and promotion research departments during the mid-1900s?

3. What is single -source research, and what is in connection to the universal product codes (UPC's) one finds on nearly every product in the grocery store?

Reference no: EM132206179

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