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What environmental changes triggered jianming shi concerns

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Reference no: EM133410283

Questions:

1. What environmental changes triggered Jianming Shi's concerns regarding traditional marketing research, motivating him to found MarcPoint? What prepared Jianming for sensing the changes?
2. What are the big-data technologies employed by Jianming, and how did they disrupt marketing research?
3. What is MarcPoint's business strategy, and how is it related to its strength in big-data technologies?
4. How did MarcPoint execute its strategy?
5. What do you think MarcPoint's next move should be for growth in the near future?

Reference no: EM133410283

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