What elements of communication mix are used to target

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What methods of communications does Kroger and Johnson&Johnson employ? What elements of the communication mix are used to target which consumer segments of Kroger and Johnson&Johnson? What types of messages and appeals are used for Kroger and Johnson&Johnson? Discuss product labeling and/or sustainability logos employed. Does either Kroger or Johnson&Johnson employ third-party certifications? (Lecture notes) Have Kroger or Johnson&Johnson made product changes, packaging changes, delivery changes based upon sustainability? Does either Kroger or Johnson&Johnson address accountability and transparency?

Reference no: EM131118281

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