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What element in environment is bringing changes in plans

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Mr Ahmed is the owner of a small company that sells corporate gifts through an online store. Business has slowed down in recent months and he realizes that the organization must move in a different direction if it is to survive. He has reset some of the companyls overall goals and wants to develop a plan to achieve those goals. He is anticipating the business environment to be volatile for next few years. Considering the above information, what element in the environment is bringing changes in his plans? Please name all kinds of goals according to planning chapter that he must consider to make for his future survival of the business. Name ?ve at least with detail in paragraphs determined.

Reference no: EM133379337

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