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What economic arguments would you use

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Imagine you are one of the managers in your company, and in the next business meeting you will be discussing with other managers and the company's CEO the price strategy for the Spring, Summer, Fall, and Winter seasons this year. Your price strategy would be one of the following:

  1. increase the price of the main product your company produces
  2. decrease it
  3. keep it unchanged

To make this decision, you will use the information from a report that the CEO provided you last week about the price elasticity of demand. You need to decide on your own what this report contains.

As an example, you can consider that the report states that the price elasticity of demand for your company's product last year has been -1.4 from January to May, -0.8 from June to Sept, and 1.8 from Oct to Dec.

Which price strategy would you propose, and what economic arguments would you use? What other arguments may provide additional support for your proposed price strategy?

Reference no: EM132366305

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