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What drove starbucks to start expanding internationally

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Reference no: EM133039667

-Where did the original idea for the Starbucks format come from? What lesson for international business can be drawn from this?

-What drove Starbucks to start expanding internationally? How is the company creating value for its shareholders by pursuing an international expansion strategy?

-Why do you think Starbucks decided to enter the Japanese market via a joint venture with a Japanese company? What lesson can you draw from this?

-Is Starbucks a force for globalization? Explain your answer.

-When it comes to purchasing coffee beans, Starbucks adheres to a "fair trade" program. What do you think is the difference between fair trade and free trade? How might a fair trade policy benefit Starbucks?

Reference no: EM133039667

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