What drives customer demand in the cybersecurity market

Assignment Help Computer Engineering

Reference no: EM132388796

Assignment: Failure to understand what drives customer demand in the cybersecurity market can result in a quick trip to bankruptcy court or a forced sale of a company. For this reason, product developers, service providers, and other types of vendors (e.g. resellers, systems developers, federal or state contractors, etc.) need to understand what drives current and future customer demands and requirements for technologies, products, and services. Once the relevant market factors are identified, companies can develop strategies for meeting current and future demands for products and services -- figuring out what customers want to buy and then providing it at a profit.

One of the most commonly used sets of market factors is referred to as PEST. The four factors in this set are:

- Political-Legal factors (e.g. laws & regulations -- consider both current and proposed, cybercrime, cyber terrorism)

- Economic factors (e.g. fines for non-compliance with laws or regulations, availability of trained workforce, profitability of purchasers, availability of venture capital or credit for business startups)

- Socio-cultural factors (privacy concerns, pervasiveness of computers and digital devices, digital divide, "hacker" culture)

- Technological factors (product lifecycles, cloud computing, Internet of Things, etc.)

In this activity, you will explore the 4 PEST factors. Look for information that explains why a company must identify and assess the impact these factors have or will have on the demand for IT security solutions (products or services). (Hint: GDPR is having a significant impact on two factors -- political-legal and economic -- for companies that do business in Europe.)

Present your findings in a 3 to 5 paragraph briefing paper. Your audience is a group of technical and non technical managers who are attending a monthly meeting to learn more about the cybersecurity / IT Security Industry.

Post your briefing paper as a reply to this topic. Provide in-text citations and references for 3 or more authoritative sources. Put the reference list at the end of your posting.

Reference no: EM132388796

Questions Cloud

How smart tree is useful in the community : A Solar tree is a decorative means of producing solar energy and also electricity. It uses multiple no of solar panels which forms the shape of a tree.

Discuss the organization and reason for selecting it : You are a Consultant tasked with creating an ERM for an organization. Discuss the organization and reason for selecting it.

Demonstrate leadership skills and qualities : Describe a time where you demonstrated leadership skills and qualities. What did you learn from that experience that has shaped your leadership style?

Write response on ENT Medical Assistant : Assignment on Body System - Write response on ENT Medical Assistant that might occur for that body system

What drives customer demand in the cybersecurity market : Failure to understand what drives customer demand in the cybersecurity market can result in a quick trip to bankruptcy court or a forced sale of a company.

Cloud computing in health care : Security and the Cloud. Cloud Computing in Health Care.

Explain the proposed migration plan in detail : You will then create a 10- to 12-slide multimedia-rich Microsoft PowerPoint presentation that explains the proposed migration plan and includes the following.

Emotions and motivation affect the decision-making process : Explain how common biases, bounded awareness, emotions and motivation affect the decision-making process.

CSIT115 Data Management and Security Assignment Problem : CSIT115 Data Management and Security assignment help and solutions, University of Wollongong, assessment help - The business requirements described.

User Account

All Pages