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What drives compensatory consumption

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Reference no: EM133525135

Question 1. What drives compensatory consumption?

Question 2. According to the compensatory consumer behavior model, what are the five consumption strategies? Please provide an example for each strategy.

Question 3. How do cultural differences in thinking style influence people's propensity to engage in fluid compensation? Which culture (American vs. Mexican) are more likely to engage in fluid compensation?

 

Reference no: EM133525135

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