What drew you to make that purchase from specific company

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Question: In this week's lecture, you learned about the importance of target marketing, and how to drill down using the concepts of segmentation and positioning. Reflect back on a recent purchase you made, whether it was in-person or online. Consider what drew you to make that purchase from the specific company you bought it from. Share which concepts from this week's lecture you feel were employed to market that company and/or product to you.

Reference no: EM133547279

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