What does your companys approach look like

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Reference no: EM133326854

Case: For this week's discussion post, identify at least 1 social influencer campaign and 1 affiliate partner for zappos and discuss how these campaigns support the overall digital marketing plan. Provide images or screenshots for each as examples. If you cannot find examples of one or the other, share your thoughts on if you think your company/brand should start utilizing these types of campaigns and if yes, who should they partner with?

Using the company/brand you chose (Zappos) to base your personal discussion posts by analyzing the case study you selected and how it correlates with Product, Marketing, or Sales led organizational structure. Be sure to incorporate what you learned in this week's case study to formulate your response. In your paper, address the following questions:

Question 1: What does your company's approach look like (sales, product, or marketing)?

Question 2: What is the makeup of their marketing team? (use LinkedIn or the company website to learn more about their team)

Question 3: What can you infer about possible issues or opportunities this company's marketing team has when it comes to working with other teams to hit KPIs and reach company goals?

Reference no: EM133326854

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