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What does this imply about principles of persuasion

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Reference no: EM133434313

Read the Ideas in Action section about Stephen Curry. Respond to the following questions:

1. What were some of the mistakes Nike made in its pitch to Stephen Curry? What does this imply about principles of persuasion?

2. What did Under Armour do right in its pitch to Stephen Curry? What does this imply about principles of persuasion?

Reference no: EM133434313

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