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What does the term marketing environment mean

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Reference no: EM133418425

PART 1

I. What does the term 'Marketing Environment' mean?

II. What is the difference between a micro and macro - environment?

III. If the winter season is severe, which industries lose and which gain?

IV. How do environmental factors affect marketing policies and strategies?

V. Compare and contrast a company's micro and macro environments.

2. Your company manufactures TVs, if the government abolishes import duty on these products how it will affect your business?

PART 2

I. Why do organisations want to have a good relationship with their employees?

II. What is the role of HRM in developing good employee relations?

III. Outline the objectives and functions of a good industrial relations system?

IV. What are the main elements of employee relations system?

2. Discuss different strategies that organizations may adopt to strengthen their relations with their employees?

3. In any management system, labour relations are considered a fundamental part of the system and technique.

Reference no: EM133418425

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