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What does the new watch suggest about apple forecast

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Reference no: EM133604222

Question 1. You could focus on two key attributes as below: Battery Life and Versatility Index, which considers built-in functionality, platform capability for applications, and smartphone compatibility. (Use attribute map from the 2003 paper I introduced in class.)

Question 2. Industry reports and Apple announcements suggest that its battery life will be one day, and the versatility index will be equal to 8. (Use attribute map from the 2003 paper I introduced in class.) Discussion: What does the new watch suggest about Apple's forecast of market trends, customer preferences, and customer marginal rate of substitution of versatility index for battery life?

Question 3. Given the anticipated introduction of the Apple watch, evaluate Samsung's current market situation and identify some of Samsung's possible strategic responses, detailing each strategy's costs and benefits. (Use attribute map from the 2003 paper I introduced in class.)

 

 

Reference no: EM133604222

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