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Assignment:
1. Pick a sport marketing or sport management agency off website other than IMG. Describe the agency picked, what it offers, and classify the agency as general or full service?
2. What does the IMG agency offer? What is your reaction to IMG's clients, services, and sport industry representation compared to that of the other agency you looked at? If you were to work for IMG, what capability and category would you like to work in? In your opinion, is there a downside to using a full-service agency like IMG? What concerns might there be with this type of agency? Why might the other agency you selected be a better choice than IMG?
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