What does the depth of brand awareness measure

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Reference no: EM131691625

What does the depth of brand awareness measure?

What is a product category structure? What two major categories of brand associations make up brand meaning?

Why is the product itself at the heart of brand equity?

Reference no: EM131691625

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What does the depth of brand awareness measure : What does the depth of brand awareness measure? Why is the product itself at the heart of brand equity?

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