What does the customer experience look like

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Reference no: EM132565042

Consumer Emotions and Price Elasticity

Using a core product or service at your company, address each of the following points:

Assess your product/service in terms of price elasticity of demand:

Question 1: Is it elastic or inelastic? Support your answer with a clear rationale

Question 2: Describe the consumer's emotional experience when using your product/service:

Question 3: What emotion does this product/service elicit from its users?

Question 4: What recommendations do you have for evaluating and improving its emotional impact?

In the article The Last Mile,?Soman?argues leaders do not focus enough on where consumer decisions actually get made:

Question 5: What does the customer experience look like?

Question 6: What recommendations do you have for evaluating and improving the customer experience?

Reference no: EM132565042

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