What does the apple experience tell us about risks

Reference no: EM131402872

Global Economics

Read the following article about Apple at https://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/.

Think about the role of product differentiation in a global context and then answer the following questions:

• How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?

• What does the Apple experience tell us about risks associated with strategic alliances or the risks associated with not pursuing strategic alliances?

Your well-written paper should meet the following requirements:

• 5-6 pages in length

• Support your analysis by referencing and citing at least three credible sources in addition to the course textbook: Peng, M. (2014). Global Strategy (3rd ed.). Mason, OH: Cengage Learning. ISBN-13: 9781133964612

• Use APA style guidelines, citing references as appropriate.

Reference no: EM131402872

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