Reference no: EM132283512

QST 1 management

In Chapter 5 we are learning about the Five Generic Competitive Strategies. Describe each of the strategies in detail in your own words.

QST 2 marketing

Please complete the task below using the following FLIPBOARD.

1. Watch the Flipboard Tutorial

2. Use the link to access the Flipboard website. Create an account if you do not already have one established.

3. When you register your account, you will be required to select topics that interest you. This is a news feed that is focused specifically on what you want to read (Really cool! The more you use it the more the system will suggest articles you want to read. This reduces the time spent finding information that interests you :)).

4. For the purpose of this assignment, use the magnifying glass located in the upper right hand corner of the homepage to search for articles that are relevant to course topics and concepts. You can search for specific terms or something more general.

5. Once you have had the chance to look around, identify an article you would like to highlight as a part of your response to this assignment. Your choice MUST relate to the topics of Consumer Behavior, Pricing, Motivation, Personality, Attitudes and Influencing Attitudes, Product Positioning.

6. Reply to this thread and share your information with the class by addressing the following within your response:

• Summarize the article

• Highlight the importance to course topics and concepts (Consumer Behavior, Pricing, Motivation, Personality, Attitudes and Influencing Attitudes, Product Positioning.)

• PLEASE INCLUDE THE LINK (copy and paste from your browser bar) THAT WILL TAKE US DIRECTLY TO THE ARTICLE WITHIN YOUR RESPONSE.

7. Your response should be approximately 200 words. Your response should be in your own words. You may type your response or use the video tool located in the toolbar above.

Please take the time to formulate a thoughtful/specific response as the points you are awarded are reflective of the level of detail and care you put into your response. For example, points will be deducted if you provide a two-sentence response that does not address the specific question.

QST 3 marketing

Select one of the commercials from the attached video and analyze it using Frith's Levels of Analysis

Frith's Levels of Analysis:

• The Surface Meaning: What is your overall impression at first glance after looking at the advertisement. At this level, you will describe/list all objects, people, and environment within the ad.

• Advertiser's Intended Meaning: Identify the sales message (strategy behind the ad). Does the intended meaning and the meaning you get from the ad the same? Do they differ? Explain.

• Cultural or Ideological Meaning: Individuals often draw upon their cultural experiences and background when making sense of decoding an ad. What does the ad say about your belief system?

Task:

1. Watch the video provided above. that includes 10 different commercials

2. For the purpose of this assignment, select 1 of the 10 commercials (probably your favorite :0)

3. After reviewing the commercial, create a Word document and provide your responses to the items listed below (Frith's Level of Analysis)

Within your response, please address each of the following items:

• The Surface Meaning of the Commercial (see Frith's Level of Analysis information above to discover what you will address within your response)

• The Advertiser's Meaning of the Commercial (see Frith's Level of Analysis information above to discover what you will address within your response)

• The Cultural or Ideological Meaning of the Commercial (see Frith's Level of Analysis information above to discover what you will address within your response)

Please take the time to formulate a thoughtful/specific response as the points you are awarded are reflective of the level of detail and care you put into your response. For example, points will be deducted if you provide a two-sentence response that does not address the specific question.