What does that brand do to earn your business

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Reference no: EM132209804

An organization's brand is it public identity, it is how we identify organizations without consciously thinking about why. Organizations try to associate their brands with terms like Quality, Approachable, Fair, Honest, and Good Community Partner to name a few. This is especially important when looking at the globalness of business today and how brands from all over the world compete for space in your mind. For this week's discussion, pick a brand that you gravitate toward and discuss why you choose that brand over the competition. What does that brand do to earn your business? What would a competitor need to do to occupy that space in your life? Go into specifics and use examples where and when necessary. If you were to be a brand ambassador, what would you say about why others should buy your brand?

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Reference no: EM132209804

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