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What does social responsibility mean to a company

Assignment Help Marketing Management
Reference no: EM131315884

Company and Product Overview Slide

  • This slide should include a brief overview of the pet supply store and its new product.

Marketing Strategies Slide

  • From Part I, what marketing strategies are you recommending the pet supply company use to promote its new product?
  • Discuss the channels you plan to use and the messaging

Social Responsibility Slide

  • What does social responsibility mean to a company?
  • Why is social responsibility important?
  • Why should your department (marketing) be interested in it?

Internal Market Factors Slide

  • How will the internal market factors impact the marketing strategies you are suggesting?
  • Utilizing the SWOT analysis you completed in the "Market Factors" section, elaborate on the strengths and weaknesses that the company should consider.
  • Which are the most important and why?

External Market Factors

  • How will the external market factors impact the marketing strategies you are suggesting?
  • Utilizing the SWOT analysis you completed in the "Market Factors" section, elaborate on the opportunities and threats that the company should consider.
  • Which are the most important and why?

Needs and Wants Slides

  • How will you leverage your target market's needs and wants in the marketing strategies you are suggesting?
  • Utilizing the work you completed in your target market analysis, how does understanding your customer's wants and needs help in developing a target marketing strategy?

Target Market Expansion Slide

  • How can you expand your target market to reach more people in the marketing strategies you are suggesting?
  • Provide examples utilizing the work you completed in your target market analysis to support your ideas.

Target Market Expansion Slide

  • How can you expand your target market to reach more people in the marketing strategies you are suggesting?
  • Provide examples utilizing the work you completed in your target market analysis to support your ideas.

Attachment:- Assignment.rar

Reference no: EM131315884

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