What does selling a standardized product imply

Assignment Help Management Theories

Reference no: EM133315486

Question 1: What does selling a standardized product imply? In what ways might a product be adapted for global markets? What factors encourage global standardization of a product? What factors encourage firms to adapt their product for a foreign market?

Question 2: Why is a knowledge of the impact of communication important for the international manager? Why is listening so important in intercultural communication? List and explain the various barriers that effect the international communication process. Also, what are the key areas that must be addressed by an international advertising manager.

Reference no: EM133315486

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