What does marketing mean in the health care industry

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Assignment:

(1) What does marketing mean in the health care industry? What are the objectives of marketing? Research the various ways you can do marketing within the health care industry

More information as possible

All citations and references should be properly cited

(2) Please answer the following questions.

What ethical issues do you believe are associated with the use of the Internet to implement the firm's business-level strategy?
Reexamine the assumptions about effective TQM systems presented in chapter 4. Do these assumptions urge top-level managers to maintain higher ethical standards than they now have? If so, how?
Are there some industries in which ethical practices are more important than in other industries? If so, name the industries that are ethical, and explain how the competitive actions and competitive responses might differ for these industries compared with a typical industry.
What unethical practices might occur when a firm restructures? Explain.
Do you believe that ethical managers are unaffected by the managerial motives to diversify discussed? If so, why? In addition, do you believe that ethical managers should help their peers learn how to avoid making diversification decisions on the basis of the managerial motives to diversify? Why or why not?

Reference no: EM133366905

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