What does kroc observe about the many fast food

Assignment Help Marketing Management
Reference no: EM132698307

The Founder features the true story of how Ray Kroc (played by Michael Keaton), a struggling salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers' speedy system of making the food and saw franchise potential. The movie details how Kroc maneuvered himself into a position to be able to pull the company from the brothers and create a billion-dollar empire.

Directions: Obtain a copy or stream the 2016 move "The Founder" starring Michael Keaton. Answer the following questions as you view the movie. Type your responses in the lines indicated in bold blue. Upload this Word document to the "The Founder" assignment section in iLearn. Grading will be on the basis of 70% correctness of responses and 30% quality of English and communication.

Question 1) While traveling around, trying to sell his product, what does Kroc observe about the many fast food/drive-in restaurants that he stops at?

Reference no: EM132698307

Questions Cloud

How mcdonald operates : Kroc gets a behind-the-scenes look at how McDonald's operates. What are they doing that makes them so much better than their competition?
Changing trends in suicide and perceptions of intimacy : Summarize the case you identified in the e-activity and identify the type of suicide. Then, examine the role that social media played.
What does kroc find out about the restaurant : What does Kroc find out about this restaurant that is so different than the other fast-food/drive-ins he has been to? What does he observe/experience?
How many do really want : He calls the restaurant which he finds out is McDonald's. He talks to Dick, one of the owners and finds out it was a mistake. How many do they really want?
What does kroc observe about the many fast food : While traveling around, trying to sell his product, what does Kroc observe about the many fast food/drive-in restaurants that he stops at?
What is kroc selling that nobody wants : The year is 1954. The movie is opening with him delivering a sales pitch directly to the camera. What is Kroc selling that nobody wants?
What promotional methods would use : What promotional methods would you use? (Include at least five methods, both traditional and digital.) What is the rationale for using each of these?
What is the intended distribution strategy : What is the intended distribution strategy? What is the rationale for using this distribution strategy, both from an organizational standpoint and a customer
Who are the competitors : Who are the competitors, and how are they differentiated from your company? (Think about the product or service offerings, pricing)

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd