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Case Study: What does it mean to be both ethical and socially responsible as an entrepreneur? Read the short case study below and answer the questions that follow.
The CEO of a small cutting-edge pharmaceutical company decided to increase the price overnight of a lifesaving drug from $13.50 to $750 per pill. When he did this, the public immediately characterized his actions as unethical.
On the other hand, the CEO viewed his position as responsible behavior that served the best interests of his company and his shareholders. His decision to raise prices was within legal limits, but his actions were critically judged in the court of public opinion.
Questions:
Make a list of consumer markets and business markets for your company's product or business offering. Which is the more important market for your company? Why?
We examined the planning and management of the FSH project between March 2004 and April 2010. We focused on three main lines of inquiry:
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A folk proverb warns: ‘Too many cooks spoil the broth'. Particularly in a small kitchen, there is almost no way around this problem. There are too many people working with not enough room, not enough tools and usually not enough time to do the job..
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The well-known publication, The Economist, brought a UDRP action to gain control of the domain name www.theeconomist.com. The registrant of the domain name.
It was early January, and the senior-management committee of Pan-Europa Foods was to meet to draw up the firm's capital budget for the new year. Up for consideration were 11 major projects that totaled over €208 million (euros).
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