What does it mean for organization to be customer centric

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1. What does it mean for an organization to be customer centric? Name at least two marketplace factors (i.e., external environment factors) contributing to the dominance of customer centricity in today's marketplace?

2. The goal of marketing is to help an organization create and capture value. (i) Briefly differential between these two marketing goals. (ii) Let's say that you are marketing the new Fitbit Surge, which is a smartwatch that monitors heart rate and has GPS tracking. Identify the four Ps and distinguish between those that create value and those that capture value.

3. What is most consequential for the Marketing Manager?

Reference no: EM132180926

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