What does disney do best to connect with its core consumers

Assignment Help Project Management

Reference no: EM131177913

Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.

The Case is: Marketing Excellence - Disney

Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages).

You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one ofwhich may be your textbook).

All sources used, including the textbook, must be referenced; paraphrased and quotedmaterial must have accompanying citations.

Questions

1. What does Disney do best to connect with its core consumers?

2. What are the risks and benefits of expanding the Disney brand in new ways?

Attachment:- Marketing-Excellence.rar

Reference no: EM131177913

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