What does deutsch mean by the phrase ups

Reference no: EM133231936

Question: The men who build America episode 4 5.Advertising mogul Donny Deutsch said, "You have to have someone to hate to aim for. Having an enemy, having an arch enemy, having a competitor is what ups the game for everybody. "What does Deutsch mean by the phrase "ups the game?"

Reference no: EM133231936

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