Reference no: EM132453685

You learned about consumer behavior in this module. An organization cannot persuade a customer to purchase a product or service without understanding the basics of "how people buy."

In a 3-page paper, address these points:

Question 1 : Describe why businesses study consumer behavior.

Question 2 : using the five stages that people go through in the buying process.

Question 3 : Explain how the degree of involvement impacts the purchase process decision. Include what your degree of involvement was for the product in the previous step.

When a customer continually returns to a given company because of satisfaction, we call that customer loyalty. In your paper, also includethe following:

Question 1 : What does customer loyalty mean to you?

Question 2 : Think back to your own personal experiences with customer loyalty. Explain one situation that really stands out. What makes you loyal to that company, product, service, etc.?