What does collaboration have to do with marketing

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Assignment:

Assume that 30% of the profit from incremental sales is refunded to customers who filed complaints within the money-back guarantee period.

  1. Why do things like product quality and money-back guarantees ultimately influence the return on marketing investment?
  2. In what ways do you think the various divisions of a company can work together to ensure marketing dollars are well spent?
  3. What does collaboration have to do with marketing, especially where shared data is concerned?

Reference no: EM133318947

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