Reference no: EM131157575
1. Branding
Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 239 in chapter 9 of your e-text.
Given our study through the first three weeks, to what do you attribute P&G's success and its ability to continually grow its business? Were you to project into the future, what recommendations would you make to P&G marketing executives, especially as to where the company might be vulnerable?
2. Competitive Strategies
When developing a marketing plan, you can't stop with just identifying your competitors. You also need to clarify your position in the market compared to those competitors and outline an appropriate strategy for dealing with them.
Consider Coca-Cola and PepsiCo, two successful companies that compete with each other. Discuss some competitive strategies each company can adopt and some specific actions needed to support those strategies. Tie your comments to our Kotler textbook.
Quiz:
- Describe customer perceived value, total customer benefit, and total customer cost. How do the total customer benefit and the total customer cost affect the consumer's perception?
- What are some of the ways that a business can attract and retain customers?
- What are the five stages in the buying decision process? Briefly describe each.
- What is a niche market? What does an attractive niche market look like?
- What is a market segment? What are some of the factors that may be used to narrow the market down into segments?
- How would you describe a brand? What roles do brands play in the market?
- What is brand equity? Provide an example.
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Why you support either the consumer or the industry
: Become an advocate for either the consumer or the industry. Prepare an argument explaining the major reasons why you support either the consumer or the industry
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Determine the minimum number of stages required
: In a process for the manufacture of acetone, acetone is separated from acetic acid by distillation. The feed to the column is 60 mol% acetone, the balance acetic acid.
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Describe the new start-up company that you have created
: Describe the new start-up company that you have created. Include in your description the nature of your company, its mission and vision, your company's product, an analysis of your staff, and your target clientele
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What does price represent to the marketer
: As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?
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What does an attractive niche market look like
: Given our study through the first three weeks, to what do you attribute P&G's success and its ability to continually grow its business? Were you to project into the future, what recommendations would you make to P&G marketing executives, especiall..
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Write a one-paragraph summary of your interpretation
: Identify the dependent variable and the independent variables in this study. Also, state the Omnibus Null and Alternative hypotheses.
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Draw up a preliminary piping and instrument diagram
: A polymer is produced by the emulsion polymerization of acrylonitrile and methyl methacrylate in a stirred vessel. The monomers and an aqueous solution of catalyst are fed to the polymerization reactor continuously. The product is withdrawn from t..
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Why is extensive research necessary
: If you were to open your refrigerator and cupboards and compare the contents with those of your parents, would you find some brands in common?
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Find companys overall break-even point in total sales dollar
: Calculate the company's overall break-even point in total sales dollars. Explain your methodology. Calculate the break-even point in units for each product. Explain your methodology.
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