What does a media planner do

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Reference no: EM133588438

Questions:

1. What does a media planner do?

2 . Describe the role of media buyer in an advertising program.

3. What is reach? Give examples of reach in various advertising media.

4. What is frequency? How can an advertiser increase frequency in a campaign?

5. If you could be hired in any of these roles upon graduation from college, which would you select and why?

Reference no: EM133588438

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