What does a fitzie collaboration look like

Assignment Help Marketing Management

Reference no: EM133417615

Questions:

1. What does a Fitzie collaboration look like? Do they go what would ultimately be an incredibly expensive root and become the 'official footwear and apparel' partner? Or do they just create limited run cross-brand items to drive demand?

2. Does the increased interested in social media amongst that 35-55 year old target demographic change their purchasing habits over time?

3. Do they miss out of the opportunity to become a pervasive brand by focusing on such a specific segment of the population? The vast majority of folks are on social media now, so realistically they just need to be more thoughtful about their campaigns and make sure they have a broad reach.

Reference: Saini, A., & Mukherjee, J. (2021). The Challenges of Marketing Budget Preparation in Uncertain Times. Ivey Publishing.

Reference no: EM133417615

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